2024 CREATIVE AWARDS SHORTLISTS
Here are the shortlists for the creative awards categories. Being shortlisted means the jury found your work interesting, and we congratulate you on this achievement. While being shortlisted may lead to winning metals, it does not guarantee one.
AUDIO SHORTLIST Magic Mango Colombo - Nightmare Lullaby (A180P25 Non-Profit, Public Service) Magic Mango Colombo - Nightmare Lullaby (AS01 Copywriting) SHIFT Integrated (PVT) Ltd - Let's KFC (AS02 Use of humour) SHIFT Integrated (PVT) Ltd - National Anthem Instrumental Version (A180+P16 Financial Services - Banking) SHIFT Integrated (PVT) Ltd - The Dengeez (A180P21 Insurance) SHIFT Integrated (PVT) Ltd - The Dengeez (AS02 Use of humour)
DESIGN SHORTLIST DentsuGrant (Pvt) Ltd - Magnetism Unleashed (DESBI03 Refreshed Brand Identity - Corporate) Loops Integrated - AIA Suwa Walan Test (DESEE01 Best retail environment or experience [Pop-up stores], demo stalls, special constructions) Shift Integrated - Uvaa Cinnamon Sri Lanka’s best kept secret (Packaged Food) TBWA - Where there is rhythm there is life (New Brand Identity - Product or Service)
DIGITAL SHORTLIST Brand Corridor Pvt Ltd - Sri Lanka’s first-ever smile-activated vending machine (D09 Best use of AI) Loops Integrated - Tomorrow is yours! (D09 Best use of AI) Magic Mango Colombo - The photo never taken (D09 Best use of AI) MullenLowe Private Limited - Dead Ringers (D09 Best use of AI) MullenLowe Private Limited - Statues of women (D07 Best use of AR) Seeni Colombo - Sound Therapy (D02 UX Design)
FILM & TV SHORTLIST 24 Frames PVT Ltd - COKE ICC WC 2023 THEMATIC TVC (FTVFC01 Direction) 24 Frames PVT Ltd - SIGNAL SINA BO WEWA (FTVFC06 Jingles) Digital Content (Pvt) Ltd - Come together in celebration - Christmas Digital Film (FTV180+P16 Financial Services - Banking) Digital Content (Pvt) Ltd - Empower Her - Women's Day Film (FTVS06 Use of budget. Quality of Execution vs utilised budget) Digital Content (Pvt) Ltd - The Pencil Bank: A Tale of Triumph (FTV180P16 Financial Services - Banking) DentsuGrant (Pvt) Ltd - Airy Excitement! (FTV60P27 Packaged Food) DentsuGrant (Pvt) Ltd - Organised Hoarding for the first time in Sri Lanka (FTV60P02 Building, Construction, Industrial) Loops Integrated - Oluwa Vanang (FTV180P17 Government Services) Loops Integrated - Oluwa Vanang (FTVS03 Use of cultural nuance) Magic Mango Colombo - Flat Village (FTV60P06 Corporate Reputation) Magic Mango Colombo - Flat Village (FTVS01 Copywriting) Magic Mango Colombo - Nightmare Lullaby (FTV180P25 Non-Profit, Public Service) Magic Mango Colombo - The Path Of Experience (FTV180+P06 Corporate Reputation) MullenLowe Private Limited - Close Encounter (FTV180P29 Personal Care) MullenLowe Private Limited - Close Encounter (FTVS01 Copywriting) MullenLowe Private Limited - Close Encounter (FTVS03 Use of cultural nuance) MullenLowe Private Limited - Dads do pads (FTV60P18 Healthcare & Pharmaceutical) MullenLowe Private Limited - Dads do pads (FTVS03 Use of cultural nuance) MullenLowe Private Limited - Dead Ringers (FTV60P21 Insurance) MullenLowe Private Limited - Dead Ringers (FTVS05 Use of Tech) MullenLowe Private Limited - No Smoke Without Fire (FTV60P25 Non-Profit, Public Service) MullenLowe Private Limited - No Smoke Without Fire (FTVS02 Use of humour) MullenLowe Private Limited - Unwrapping shame (FTV60P18 Healthcare & Pharmaceutical) MullenLowe Private Limited - Unwrapping shame (FTVS03 Use of cultural nuance) Phoenix O&M (Pvt) Ltd - Believing Is Magic (FTV60P05 Beverages - Non Alcoholic) Phoenix O&M (Pvt) Ltd - Believing Is Magic (FTVS01 Copywriting) Phoenix O&M (Pvt) Ltd - Believing Is Magic (FTVS04 Use of Zeitgeist) Phoenix O&M (Pvt) Ltd - More than a floor (FTV60P20 Home Improvement & Related Services) Phoenix O&M (Pvt) Ltd - Sound of Magic (FTVFC10 Sound Design) SHIFT Integrated (PVT) Ltd - Blessed Nation (FTVS03 Use of cultural nuance) SHIFT Integrated (PVT) Ltd - Journey of a Plant (FTV180P21 Insurance) SHIFT Integrated (PVT) Ltd - My Thinking Tea (FTV 60 SECTION C All Film entries up to the length of 60 seconds) SHIFT Integrated (PVT) Ltd - National Anthem Instrumental Version (FTV180P16 Financial Services - Banking) SHIFT Integrated (PVT) Ltd - National Anthem Instrumental Version (FTVS03 Use of cultural nuance) SHIFT Integrated (PVT) Ltd - The Dengeez (FTV 180 SECTION C All Film entries up to the length of 180 seconds) SHIFT Integrated (PVT) Ltd - The National Anthem as a Means to National Harmony (FTV180+P16 Financial Services - Banking) SHIFT Integrated (PVT) Ltd - The National Anthem as a Means to National Harmony (FTVS04 Use of Zeitgeist) SHIFT Integrated (PVT) Ltd - The Spirit of Eid-ul-Fitr (FTV60P16 Financial Services - Banking) Strategic Alliance Pvt Ltd. - Dahua (FTV60P10 Electronics) Strategic Alliance Pvt Ltd. - Dahua (FTVS02 Use of humour) Strategic Alliance Pvt Ltd. - Mood Fixer (FTV60P27 Packaged Food) Strategic Alliance Pvt Ltd. - Mood Fixer (FTVFC03 Casting) TBWA Sri Lanka - Goodness is a way of life (FTV180P06 Corporate Reputation)
INTEGRATED SHORTLIST MullenLowe Private Limited - Statues of women (IC01 Integrated Campaign - Products) New Media Solutions (Pvt) LTD - From Seeds to Stories: Sri Lanka's Inspiring Christmas Tree of Hope (IC02 Integrated Campaign - Services) SHIFT Integrated (PVT) Ltd - The Dengeez (IC02 Integrated Campaign - Services) Thinking Dots - Goda Yamu (IC03 Integrated Campaign - Not for profit)
MEDIA SHORTLIST Boutique Agency Network (Pvt) Ltd - Lights, Camera, ENO & Action (M04 Best Integration into a Programme) Magic Mango Colombo - First Signs (M03 Best use of a Print Platform) Third Shift Media (Private) Limited - A “Tea”riffic Welcome (M05 Best use of Channel Integration) Third Shift Media (Private) Limited - The Gift of Paper (M03 Best use of a Print Platform) Third Shift Media (Private) Limited - When the Viewers become screen writers - Sri Lanka's first ever crowd sourced drama script (M05 Best use of Channel Integration)
OOT SHORTLIST Loops Integrated - AIA Suwa Walan Test (OOT08 Best use of ambient media) MullenLowe Private Limited - Statues of women (OOT09 Best use of out of home interactive technology (non website)) MullenLowe Private Limited - Statues of women (OOT13 Best use of technology) MullenLowe Private Limited - Statues of women (OOT14 Breakthrough Achievement in OOT) MullenLowe Private Limited - Statues of women (OOT15 Best use of activation - Thematic) Phoenix O&M (Pvt) Ltd - Earbuds (OOT03 Poster for product advertising - Thematic) Phoenix O&M (Pvt) Ltd - Masterpiece of Abuse (OOT08 Best use of ambient media) Phoenix O&M (Pvt) Ltd - Masterpiece of Abuse (OOT17 Best use of activation - Not for profit) Phoenix O&M (Pvt) Ltd - The Cycle of Life (OOTC03 Poster for product advertising - Thematic) TBWA Sri Lanka - Life Saving Wish Flag (OOT08 Best use of ambient media) TBWA Sri Lanka - The Life Saving Wish Flag (OOT17 Best use of activation - Not for profit)
PR SHORTLIST Magic Mango Colombo - First Signs (PRPS03 PR Campaign - Not for profit) Magic Mango Colombo - Behind Bars (PRPS03 PR Campaign - Not for profit) MullenLowe Private Limited - Helping girls stay in school (PRPS01 PR Campaign - Products) MullenLowe Private Limited - Statues of women (PRPS01 PR Campaign - Products) MullenLowe Private Limited - Statues of women (PRSC01 Reputation Building/Management) MullenLowe Private Limited - Yaaluwoda Yaaluida (PRSC05 Events/Launches) New Media Solutions (Pvt) LTD - From Seeds to Stories: Sri Lanka's Inspiring Christmas Tree of Hope (PRPS02 PR Campaign - Services) Phoenix O&M (Pvt) Ltd - Masterpiece of Abuse (PRPS03 PR Campaign - Not for profit) Seeni Colombo - Sound Therapy (PRSC04 Internal Communications) Seeni Colombo - Unleashing the Nations Spirit (PRSC04 Internal Communications) Triad - UnVeil; bridalwear unbridled by cancer (PRSC02 Public Affairs & Lobbying) Triad - UnVeil; bridalwear unbridled by cancer (PRSC05 Events/Launches)
SOCIAL SHORTLIST Loops Integrated - Tomorrow is yours! (SOC08 Best UGC generation) Loops Integrated - Seylan Signfluencer (SOC06 Original Content - Influencer) MullenLowe Private Limited - Statues of women (SOC04 Best use of new technology) Sarva Integrated (Pvt) Ltd - Remitting for Sri Lanka's Future (SOC03 Real time response) SHIFT Integrated (PVT) Ltd - The Dengeez (SOC03 Real time response)
STATIC SHORTLIST DentsuGrant (Pvt) Ltd - Turning Bad News into Good News! (SSC03 Art Direction for design) DentsuGrant (Pvt) Ltd - Togetherness is Priceless (SP15 Financial Services - Non Bank) Loops Integrated - AIA Suwa Walan Test (SS03 Use of cultural nuance) Magic Mango Colombo - First Signs (SP18 Healthcare & Pharmaceutical) Magic Mango Colombo - First Signs (SC03 Static campaign - Not for profit) Magic Mango Colombo - The photo never taken (SSC10 Image Manipulation) Magic Mango Colombo - What The Ruck (SSC04 Writing for social media) MullenLowe Private Limited - Avurudu Belly (SSC02 Art Direction for advertising) MullenLowe Private Limited - Helping girls stay in school (SC01 Static campaign - Product) MullenLowe Private Limited - Real Tomato Fans (SSC02 Art Direction for advertising) MullenLowe Private Limited - Real Tomato Fans (SP27 Packaged Food) MullenLowe Private Limited - Real Tomato Fans (SP27 Packaged Food) MullenLowe Private Limited - Real Tomato Fans (SP27 Packaged Food) MullenLowe Private Limited - Real Tomato Fans (SC01 Static campaign - Product) MullenLowe Private Limited - The Optics of a Bra - Blue (SP18 Healthcare & Pharmaceutical) MullenLowe Private Limited - The Optics of a bra - Pink (SP18 Healthcare & Pharmaceutical) Phoenix O&M (Pvt) Ltd - Ashok (SSC01 Writing for advertising) Phoenix O&M (Pvt) Ltd - Earbuds (SP29 Personal Care) Phoenix O&M (Pvt) Ltd - Earbuds (SSC02 Art Direction for advertising) Phoenix O&M (Pvt) Ltd - Jeep Trap (SP38 Travel & Tourism) Phoenix O&M (Pvt) Ltd - Louis (SSC01 Writing for advertising) Phoenix O&M (Pvt) Ltd - Masterpiece of Abuse (SSC03 Art Direction for design) Phoenix O&M (Pvt) Ltd - Masterpiece of Abuse (SP25 Non-Profit Public Service) Phoenix O&M (Pvt) Ltd - Masterpiece of Abuse (SS03 Use of cultural nuance) Phoenix O&M (Pvt) Ltd - Shyam (SSC01 Writing for advertising) Phoenix O&M (Pvt) Ltd - Snake (SP18 Healthcare & Pharmaceutical) Phoenix O&M (Pvt) Ltd - Snake (SSC02 Art Direction for advertising) Phoenix O&M (Pvt) Ltd - The Cycle of Life (SC01 Static campaign - Product) Phoenix O&M (Pvt) Ltd - The Cycle of Life (SSC02 Art Direction for advertising) Sarva Integrated (Pvt) Ltd - Hope for forests (SP02 Building, Construction, Industrial) Seeni Colombo - Speak Easy (SP09 Education, Training and Apprenticeships) Seeni Colombo - Speak Easy: Gag | Mumble | Swallow (SSC02 Art Direction for advertising) Seeni Colombo - The Life Calendar (SSC08 Achievement in Printing for design) Seeni Colombo - Speak Easy - Gag | Mumble | Swallow (SC02 Static campaign - Services)